The Digital Signage and Print Convergence: OOH, QR Codes, and the 90-Foot Display That Changes the Question
Three stories from the Canadian sign market crystallize the tension between digital and print signage: a 90-foot digital display installation, a pointed analysis of QR code conversion rates on static signage (typically under 2%), and Daktronics' LiveWrx platform for high school sports. The lesson is not that one medium replaces the other -- it is that each serves different functions in the same environment, and the shops that can spec both will win.