Sponsored product guide for Wisconsin
Sign shops, print providers, and graphics businesses across Wisconsin can use the SIGNROLLER 3617 to mount, laminate, mask, trim, and inspect large-format work with greater consistency and less handling. Its full 5 × 10 workspace brings the most important finishing tasks together in one organized production area.
Made for real sign production
Designed and manufactured in Sweden, the SIGNROLLER 3617 gives Wisconsin production teams a dedicated surface for completing large-format graphics with fewer handoffs. Operators can position a panel, align the graphic, apply controlled pressure, trim the finished piece, and inspect the result without moving the job across several workstations.
The 3368 × 1650 mm working area accommodates a standard North American 5 × 10 panel with additional room for positioning and handling. That space helps teams work comfortably on rigid signs, display panels, mounted prints, and other oversized graphics.
The SIGNROLLER two-pillar design removes unnecessary structure from around the table. Operators have more usable space to move, position materials, reach the work, and handle full-size panels throughout production.
Two-button stepless control moves the pneumatic roller without fixed position stops. Engineered lift columns help maintain a stable work surface while operators guide pressure across mounting, laminating, masking, and vinyl applications.
LED illumination beneath the safety-glass bed helps operators see alignment, edges, and surface details. Electronic height adjustment from 800 to 1100 mm lets each team member choose a practical working position.
From print to finished panel
Place full-size boards, smaller panels, or flexible graphics on a spacious surface designed for easier material handling.
Use the illuminated bed and open work area to position printed graphics, transfer materials, and overlays with a clear view of edges and registration points.
Guide the pneumatic roller across the work to create a smooth, repeatable application while reducing the physical effort required for manual finishing.
Finish edges on the self-healing cutting mat and review the completed panel before it moves to packing, installation, or customer pickup.
Published specifications
These published specifications help Wisconsin shops plan production space, power, compressed air, material capacity, and operator access before bringing the 3617 onto the floor.
| Specification | Published detail | How it supports your shop |
|---|---|---|
| Model | SIGNROLLER 3617, part SR3617 | Identifies the full-size 3617 configuration. |
| Table dimensions | 3640 mm long × 1720 mm wide | Helps your team plan the production space and delivery route. |
| Overall width | 2080 mm | Leaves room to plan for the gantry, loading, operators, and service access. |
| Working area | 3368 × 1650 mm | Accommodates a standard North American 5 × 10 panel with handling space. |
| Substrate thickness | 0 to 70 mm | Supports a broad range of boards, prints, films, and transfer materials. |
| Work height | 800 to 1100 mm, electronically adjustable | Lets operators choose a comfortable position for each task. |
| Power | 120 V, 60 Hz, 15 A or 230 V, 50 Hz, 10 A | Provides two published electrical configurations for different locations. |
| Air supply | 6 to 8 bar, approximately 87 to 116 psi | Powers the pneumatic roller system for controlled application. |
| Bed surface | Safety glass with self-healing cutting mat | Supports alignment, application, trimming, and inspection in one place. |
| Published weight | 450 kg net, approximately 992 pounds | Provides a stable platform for full-panel production. |
| Warranty | Three years | Adds manufacturer-backed coverage for the published warranty period. |
Wisconsin sign and print community
Sign shops, commercial printers, screen printers, and graphics businesses across Wisconsin produce everything from rigid signs and retail displays to mounted prints, decals, and branded environments. The U.S. Census Bureau counted 711 establishments across four related print and sign categories in 2023.
Source: U.S. Census Bureau, 2023 County Business Patterns. Counts describe establishments in NAICS 339950, NAICS 323111, NAICS 323113, and NAICS 323120. County totals may differ from the statewide total because of Census reporting practices.
Wisconsin's print and sign businesses are distributed across the state rather than concentrated in only three areas. A SIGNROLLER 3617 gives regional shops a flexible work surface for producing signs, displays, mounted graphics, and other large-format applications.
Commercial printing is the largest of the four measured categories. Shops adding or expanding wide-format services can use the SIGNROLLER 3617 to connect printed output with mounting, trimming, inspection, and finished display production.
Wisconsin has a substantial group of commercial printers, screen printers, sign manufacturers, and printing-support businesses. The 3617 can add useful finishing capacity for companies that produce a changing mix of panels, graphics, displays, and specialty applications.
Great Lakes Graphics Association provides a regional connection for print and graphics companies serving Wisconsin. Review its current education, workforce, technical, legislative, and networking resources when building a local equipment and training plan.
Milwaukee County leads the published county-level count with 95 print and sign establishments. These business centers can support valuable relationships among shops, suppliers, skilled workers, freight providers, and technical resources.
Census data includes 416 Wisconsin establishments in commercial printing, the largest of the four measured categories. Their work can include mounted campaign graphics, retail displays, event panels, presentation boards, interior graphics, and short-run visual communications. The SIGNROLLER 3617 supports handoffs from printing to finishing, staging time, mounting accuracy, operator touches, and the quality of the completed panel on one full-size surface.
The state's second-largest measured category includes 135 establishments. Businesses serving this market can use the 3617 for decals, overlays, transfer materials, specialty graphics, rigid panels, and mixed-media jobs that move between printing and finishing, with one table available for material handling across job sizes, repeat positioning, protection of printed surfaces, changeover time, and cross-training.
Milwaukee County, Waukesha County, and Dane County are leading centers for the measured print and sign categories in Wisconsin. A consistent finishing workflow can help shops deliver dependable quality to customers within these areas and throughout the state.
Wisconsin's 711 measured establishments represent a varied market for signs, displays, mounted prints, decals, and specialty graphics. The 3617 gives growing shops a flexible finishing area that can handle both large panels and smaller repeat orders.
Bringing the 3617 to Wisconsin
Every facility has a different receiving area, production layout, and service location. These practical Wisconsin details can help SIGNROLLER USA prepare an accurate quote and a delivery plan that fits your business.
Compare Milwaukee, Madison, Green Bay, Fox Valley, Eau Claire, northern Wisconsin, and rural destinations. Winter travel, long northern routes, terminal coverage, and final access should be quoted separately.
Set safe-weather criteria, verify snow-cleared access when applicable, confirm dock or lift gate, lifting equipment, protected staging, doors, turns, floor path, inspection, and backup scheduling.
Follow supplier guidance for cold shipment, acclimation, condensation prevention, humidity, and static. Record room conditions and hold times during demonstration and acceptance work.
Ask where Wisconsin technicians and parts are based. Document remote support, winter travel, mileage and overnight charges, response expectations, warranty handling, maintenance, and recommended onsite spares.
What comes with your SIGNROLLER
The manufacturer lists a glide-beam roll holder, casters, machine-leveling feet, an illuminated worktable, a safety-glass surface, and a self-healing cutting mat as standard equipment. An optional roll holder for the end of the bed can add flexibility for shops working with roll media.
A complete setup conversation can cover assembly, leveling, electrical and air connections, startup, and operator training. Your team can also learn what documentation and technical help are available after installation.
SIGNROLLER USA provides North American sales and support from Dallas, Texas. Wisconsin customers have a direct resource for product guidance, technical questions, parts coordination, service needs, and the published three-year warranty.
A detailed quote can bring the equipment, freight, unloading, installation, site requirements, accessories, and support into one clear view, helping your business understand the full project before moving forward.
See the industry in Las Vegas
PRINTING United Expo is scheduled for September 23 through 25, 2026, at the Las Vegas Convention Center. Bring your panel sizes, material combinations, current labor times, quality concerns, and installation questions so the discussion stays focused on your Wisconsin operation.
Questions from Wisconsin businesses
Sign shops, commercial printers, screen printers, display producers, vehicle-graphics companies, and in-house graphics departments can use the 3617 for mounting, laminating, masking, trimming, and inspecting large-format work. The 711 establishments shown above illustrate the breadth of related print and sign activity across Wisconsin.
The 3368 × 1650 mm working area holds a standard North American 5 × 10 panel with room for positioning and handling. Shops can keep alignment, application, trimming, and inspection on one surface, which reduces unnecessary movement between separate workstations.
Yes. The published substrate range is 0 to 70 mm, and the pneumatic roller, illuminated safety-glass bed, and self-healing cutting mat support a broad mix of boards, films, prints, transfer materials, and mounted graphics. A demonstration with your own materials can show how the table fits your product mix.
Delivery and service depend on the exact installation address. Shops near Milwaukee County, Waukesha County, and other Wisconsin communities can ask SIGNROLLER USA for a complete quote covering freight, unloading, placement, installation, training, warranty service, parts, and ongoing technical support.
Resources for Wisconsin manufacturers
Explore current manufacturing, productivity, technology, and process-improvement services available through Wisconsin's Manufacturing Extension Partnership resource.
CareerOneStop helps employers locate workforce development boards by state and local area. Use the directory to find current training and employer-service contacts near your facility.
Explore applications, specifications, product guidance, and North American support directly from SIGNROLLER USA.
Learn how SIGNROLLER's two-pillar design, Swedish engineering, true 5 × 10 workspace, stepless roller control, and engineered lift columns were developed for everyday sign production.
This product guide is sponsored by SIGNROLLER USA. Product details come from SIGNROLLER's official U.S. and Swedish websites. Verify current specifications, pricing, availability, freight, installation, training, warranty coverage, and service directly with SIGNROLLER USA before purchasing.
Product specifications and images are based on materials published by SIGNROLLER USA and SIGNROLLER in Sweden. State and county establishment data comes from the U.S. Census Bureau's 2023 County Business Patterns. Event information should be confirmed with PRINTING United Expo before travel.